The Great. is a women’s collection founded and designed by Emily Current and Meritt Elliott, both members of the CFDA since 2012. Known for their distinct ‘Americana Wonderland’ worldview, The Great launched in 2015 and is a fully realized expression of the designers’ evolved and inspired vision. Venturing into multiple categories and fabrications, each piece conveys a unique take on the combination of both soft and strong, a dichotomy they have helped define: ultra-feminine silks and cotton laces play off of worn denim and tomboy twills.

Shop Now