After years of coveting and collecting vintage denim, Emily and Meritt had identified a niche in the market and introduced a relaxed, vintage inspired denim collection into a market full of dark, dressy, overtly branded denim. The world was needing an inspired and authentic brand they identified with, and in 2008, their namesake line, CURRENT/ELLIOTT, was born. The company quickly grew to be a worldwide fashion favorite pioneering updated takes on heritage denim, and boyish pieces in easy, soft fabrics and washes. In December 2012, Emily and Meritt exited CURRENT/ELLIOTT to pursue the next chapter in their creative career.