Emily Current and Meritt Elliott are the founders and creative directors of THE GREAT., a multi-category women’s collection currently sold at over 125 of the world’s best stores.
Their journey began as best friends at UCLA, where they bonded over a love of everything Americana and the hunt for the perfect pair of vintage jeans. Soon after graduation, they embarked on a creative partnership- dressing celebrities for the red carpet, styling editorials and art directing advertising campaigns.
In addition to their work as stylists, the duo launched their denim brainchild, the brand CURRENT/ELLIOTT, with much fanfare in 2008. Emily and Meritt collaborated with Kate Spade New York in 2011 to create a capsule collection of handbags. In Spring 2012, the twosome joined an elite rank of designers when they became members of the prestigious Council of Fashion Designers of America (CFDA). Emily and Meritt exited CURRENT/ELLIOTT in late 2012. In Fall 2013, Emily and Meritt debuted an ongoing interiors collaboration with Pottery Barn, marking their first venture in the home arena. In a visual ode to their varied career, encapsulating their love affair with denim and imaginative worldview, Emily and Meritt penned A Denim Story: Inspirations From Bell-bottoms To Boyfriends, a coffee table book published by Rizzoli in Spring 2014, which is currently on it’s third re-print.
Now mothers, neighbors and still best friends, Emily and Meritt find balance in spending time with their families, working on charity projects, and as they did all those years ago, scouring flea markets for that perfect pair of jeans.